SEO Sprints for SaaS 

All great endeavours start with a plan. Only this plan is better than most other plans.

You know where you want to go. The business goals. The KPIs, MQLs to hit this year. Let's work out exactly where you are now so we can map out the exact strategy to cross that gap.

There's loads of ways of doing this. Some I loved. Some I hated.

Instead I just built a better solution. Custom software.

Using a lot of code magic we pull in data from out favourite platforms (Ahrefs, Screaming Frog, Sitebulb, GCS, GA) and compare across all the various facets to see what's going on. URL by URL. Keyword by Keyword.

Pages get scored based on their contribution to your goals. Each page gets given a job and as such we can plot the exact changes needed to your site to get you where you want to go. 

No more missing whole chunks of the site. Or generic site audit templates.

Now that we’ve got the fixes to the site done, we need to tidy up the main body of pages. The things that already exist on the site.

In this sprint we go through and get all of the competitor research done, see what they’re ranking for, working out the gaps and position the content that’s been created so far to start taking names.

Here we put the site under a full content audit.
Deleting pages that aren’t pulling their weight.
Identify new opportunities within existing content.
Strengthening internal structure through a science backed internal linking process. (Actually science backed, there are people out there far smarter than I am, who’s concepts and algorithms we’re putting to work here)

This isn’t just a generic checklist of things to do with the site. This is a combined 35 years of ranking websites and creating content turned into a pin point accurate process to take your site from “yeah we have a blog” to “our organic traffic covers our monthly MQLs”.

The foundations sprint is designed for companies with >35 blog pieces, a dedicated content writer or team and a yearning for more out of the work already being produced.

I used the word.
Growth.
For many Growth is a bit of a taboo word, what does it mean? How will we measure it?

In this case it’s new eyes on new content. And a combination of Ahrefs and Google Analytics.
Now what does it actually mean? It means new content. It means new key words. It means new audiences.

Growth here in the sense of growing the brand assets. Creation of value to a new audience. Proving to new people you understand their problem and guiding them through the solution.

At this point we’re looking at a combination of mostly top of funnel keywords, with a sprinkling of bottom of funnel. What are the questions and musing of your customers that lead to a bell being rung in a sales room?

This sprint is all the research that goes into knowing where your customers are, what they’re looking at and what they’re searching. Then producing the exact content to rank for those searches.

And by exact, I mean exact. I mean full outlines, titles to CTA, meta description to key terms frequency (TFxIDF for those in the know), internal links to content research. E v e r y t h i n g.

Never again will your content team not know the purpose of their content, never again will a piece of content get written and never be read.

Less of “we stopped writing on the blog because we weren’t getting any views”

and more of “the outline was so perfect we ranked AS THE FEATURED SNIPPET”

If a tree falls in the woods, but there’s no one to hear it, does it make a sound?
What’s the use of writing all this amazing content if there are no eyes to read it?

Annoyingly Google only has 10 slots on the first page. So those 10 spaces are pretty important. Depending on who you talk to top 3 or bust.

Once we have the on page content on lock, it’s all about trust. It’s a conversation of links.

We could send any old links to the site, and usually this is what most SEO’s do. It’s a thankless task and to cash a cheque you’ll get a spreadsheet of sites you’ve never heard of before with no proven benefit of any rankings increase.

Not here. Once again, we made of our own software to analyse the results. Taking all the metrics of anchor text ratios, trust ratios from sites and an understanding of how to move the trust around we have a system to build links safely, on sites with real traffic (minimum of 1000 monthly sessions) and in a way that will get results.

The out put of this is you’re not “renting” these links. They’re yours. They’re on real sites from real outreach.

It’s the backbone of all content plans. Pushing the content to the top, in front of your audience.